In this course you will learn about selling and customer service. You will learn to determine the clients needs and wants, how they think and then to respond to the customer through planned, personalized communication that influences purchase decisions. Focus is on the steps of the selling process to better sell products and services, ideas and you
Text: Retailing, Glencoe/McGraw Hill
1. Students will understand the fundamentals of both store and non-store retailing.
2. Students will be able to craft a market strategy; select, buy and price merchandise; and choose appropriate store sites.
3. Students will learn about the wide range of retail functions from design and display to sales, service and store management.
4. Students will use their knowledge acquired to get a job and launch a career in the retail industry.